Digital Marketing – Description

BrainStation’s Digital Marketing course is tailored to beginners who want to learn how to stand out digitally, whether it be for their business or personal brand. This part-time course breaks down digital marketing into four components, with each section led by an industry expert: Branding & Strategy, Community & Social Media, E-Mail Marketing, and SEO, SEM, & Analytics.

Students will be given a project to apply each lesson’s key learnings, thereby giving them the opportunity to build out a comprehensive Digital Marketing Plan to showcase their newfound skills.

The course is hands-on and focuses on active learning, whether it be through case study or team project work. By the end of the course, students will have a solid understanding of the core fundamentals of building Digital Marketing Campaigns. Students will go from performing a SWOT analysis to building a social media content calendar to learning how to make SEO analysis’ and recommendations.