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Digital Marketing – Description

BrainStation’s Digital Marketing course is tailored to beginners who want to learn how to stand out digitally, whether it be for their business or personal brand. This part-time course breaks down digital marketing into four components, with each section led by an industry expert: Branding & Strategy, Community & Social Media, E-Mail Marketing, and SEO, […]

Digital Marketing

Syllabus UNIT 1: Introduction to Digital Marketing Overview of Digital Marketing Traditional vs Digital Role of a Digital Marketer Industry analysis Looking out (competitors, trends) Looking in (SWOT) UNIT 2: Branding / Strategy Setting Goals and Objectives (SMART) Setting a Roadmap Understanding the Digital Funnel User Personas Building a Channel Plan Figuring out the Marketing […]